What We Offer

Facilitating engagement with institutions, select policymakers and legislators to shape responsible guidelines for vaping usage. We will also use local political intelligence, in order to offer insights and reports into the developing political landscape in key geographies, offering actionable insight into any risks or opportunities presented by governmental change, including horizon scanning for regulatory issues.

Informing persons of interests, through a range of methods, from written documents to face-to-face meetings, regarding the best ways to regulate the vaping industry and our own brands.

We have experience in developing and creating advocate networks in global geographies. These networks have been built in key geographies to establish useful intelligence, consumer and political activist groups that will prove useful should campaigns need to be activated. Local networks are best developed in advance of reactive campaigns being needed. Landscape analysis proves useful here in identifying where networks may be needed and for what purpose.

Analysis, reporting and advice regarding how to adhere to and comply with current legislation and regulations in the vaping sector, in all the jurisdictions where our brands are present.

Advice on how to combat any infringement on our brands’ copyright, trademarks, and commercial interests, through illicit and/other activities, and engagement with the appropriate authorities.

Using data, surveys, and specialized knowledge to provide you with a clear and balanced view on emerging policy and regulatory trends regarding vaping, all around the world.

Using experience and expertise from working in the tobacco industry, we will analyze the regulatory, consumer, market, competitor, and campaign landscape of various geographies. We will offer strategic and actionable insight into your key geographies; identifying opportunities, pitfalls, emerging risks and campaign opportunities including access to any local contacts. This will also help the company understand current trends that are driving consumption of our brands.

Using our campaign expertise, that has been actively applied to running top level external affairs campaigns within the tobacco industry, we can advise on the overarching corporate strategy that will set the overall parameters for all local geographies to adhere to.

Once key geographies have been identified, we can work with your local offices to develop and execute the strategy for local geographies, utilizing the completed landscape analysis.
Campaigns can be proactive or reactive. They can be utilized to launch reactive campaigns to existing issues (regulatory, compliance, marketing etc.) or developed to mitigate future risks.
We have experience of managing effective campaigns in live markets, particularly of note in Asia, to reduce the impact of negative legislation.

Advising on the best ways to conduct marketing and branding activities, taking a page from the marketing book written by tobacco companies, while adapting these older strategies to the current market landscape.

Helping the company craft the best messages and materials for further dissemination in the media, in order to create buzz around our brands and improve engagement with intended constituencies.

Advising on the best ways to respond to events that negatively affects the public and stakeholder perception of our brands. This can go from developing crisis plans, covering the first measures that should be taken when problems arise, to crafting the needed messages to inform all interested parties and restore trust in the brand.

To support the landscape analysis and build out the consumer and politicized citizen analysis, digital news can be monitored regularly, with keyword alerts activated to instantly be updated about positive and negative media developments.
This will be manually curated to highlight only significant news.

Using social listening software, we can analyze digital commentary to compile the consumer and politicized citizen’s stance to tobacco products, legislation and providing actionable intelligence for any local campaigns. Social listening can be used for intelligence gathering (discovering detractors and advocates – one off/occasional), profiling and micro-targeting various persons and also periodically to monitor developments in sentiments, emerging issues and reaction to active campaigns.
Social listening is a key requirement for active digital campaigns.
The produced report will be manually curated to filter out irrelevant results.

Using digital analysis we can assess negative impacts to corporate or executive reputation and develop strategies to improve this, by both identifying and neutralizing detractors but also building a positive share of voice online.
We also have experience in developing and placing media to improve executive’s reputation and mitigate PR crisis events.

With our years of experience advising C-suite executives, we can offer dynamic advice for developing situations and strategies, including external affairs campaigns, communications, and media.

Finding the right people and talent to drive forward company growth and help it come out on top when it comes to communicating with stakeholders and various constituencies.

Creating and developing knowledge and skills for key personnel, regarding the best ways to conduct communications and public affairs for our brands. We’ve provided training to global external affairs leadership team, upskilling their ability to run behavior change campaigns (for both legislators and consumers/politicized citizens) to one of the largest companies in the tobacco industry. We can provide such training to your staff, covering a range of identified outcome objectives, with the ultimate goal of providing them with the skills to be proactive behavior change campaigners.
This training will encompass general education on running campaigns, choosing, and enacting campaign objectives and engaging with and influencing legislators, stakeholders, and the general public.
It will also encompass crafting campaign plans for individual markets, tailoring to their needs and providing 1-1 support.

Market entrance requires substantial financial commitment whether in the form of regulated entry and procedures, or through the acquisition of companies/products already on that market. We will coordinate a portfolio of providers to ensure a quality assessment of the market entry opportunity – advising on legal framework, identifying potential M&A target companies, due diligence of the target in conjunction with attorneys, support through closing and post-closing integration into the client’s parent company. This activity is likely to span various months/years, and Wide Advocacy will be with you every step of the way to ensure that the clients’ goals and needs are timely and successfully met.